The Top Four Reasons We Can’t Wait to Attend Content Marketing World 2018
A stroll through the West Side Market, a picnic in one of the Metroparks, a morning coffee on Lake Erie. It’s nearly fall in Cleveland—a time for Indians games, weekend trips to the zoo, and… content?...
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Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered
The state of demand gen for content marketers is rapidly changing, and Content Marketing Institute’s first-ever virtual Demand Generation Summit (available on-demand for the next 90 days) sought to...
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What user-generated content is and why you need UGC in your Content Marketing...
User-generated content is a term being discussed right now in every business with Digital Marketing strategies. It’s a race in search for genuine, quality materials elaborated and distributed by their...
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How to increase your CTR with interactive content
If you work with Digital Marketing, you know that CTR, or click-through rate, is one of the most important KPIs that you should monitor in your strategy. But did you also know that interactive content...
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Brand consistency: what is it and how to build a strong brand
Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. Positioning aligned with values and identity is crucial. It...
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4 tips to lead a world-class remote marketing team
The accelerated digital transformation during the pandemic made it possible for business leaders worldwide to appreciate the benefits and opportunities of remote working. And why not! After all,...
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What is a WordPress theme and how to use it on your company’s website?
Every time we access a website on the internet, besides the content, what initially draws our attention is the way it lays its elements on the screen as well as their colors, shapes, and fonts....
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6 customer engagement strategies to increase your conversions
All CMOs can agree when talking about Digital Marketing is that numbers alone don’t matter much. If you can’t turn leads into converted clients, having a thousand or a million followers on social...
View ArticleWhat is a Customer-Centric strategy and how to build one
Digital transformation has completely changed the relationship between companies and consumers. Currently, in order to be successful in such a competitive and disputed market, it is essential to have...
View ArticleThe 56 Best Free Stock Photos You Need to Know in 2020
At any stage of the execution of a Content Marketing strategy, beyond the production, it is necessary to take advantage of images. If you are not sure about that, here are some relevant data regarding...
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